I'm a social media strategist with nearly a decade of experience working with companies and creators across agency, nonprofit, and entrepreneurial settings. I studied sociology before marketing, and it shapes how I approach everything. I'm drawn to understanding how people think, what they respond to, and why.

I've worked with a range of clients — including the first woman to fly with the Air Force Thunderbirds, a 60-year-old taco chain, and a B2B natural gas distributor. Each one required a different playbook, attuned to their community.